Home > african american bloggers, black bloggers, black news, black social commentary > Your Black Sports: Tiger Woods Loses Endorsement Deal

Your Black Sports: Tiger Woods Loses Endorsement Deal

November 25, 2008 Leave a comment Go to comments

DETROIT (AP) β€” General Motors Corp. said Monday it is ending its nine-year endorsement deal with golf superstar Tiger Woods as the automaker continues to cut expenses and hoard cash while trying to survive the worst sales downturn in a quarter-century.

The cash-strapped company said in a statement that it is looking to reduce costs, and that the world’s No. 1 golfer also wants more personal time as he expects his second child.

Woods has endorsed GM products around the world and mainly has been seen in Buick commercials as the company tried to give the nameplate a more youthful image. He has carried the Buick brand on his golf bag since 2000, and his most recent promotion was to caddie for a contest winner for nine holes at Torrey Pines, where Woods won the U.S. Open this summer for his 14th career major.

The endorsement deal, believed to be worth at least $7 million a year, was to end in 2009 […]

Read More

Advertisements
  1. No comments yet.
  1. No trackbacks yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: