The rapper Common wants to take hip-hop in a new direction, he says, and he has an unsuspecting ally — President-elect Barack Obama.

Common says he was looking for a new sound on his eighth album, “Universal Mind Control.”

Obama “is going to change hip-hop for the better,” predicted the rapper, whose eighth album, “Universal Mind Control” (G.O.O.D. Music/Geffen), hits shelves Tuesday.

“I really do believe we as hip-hop artists pick up what’s going on in the world and try to reflect that,” he told CNN, outlining his belief that mainstream as well as so-called “conscious” rappers — the more socially aware — will pick up on what he sees as the more optimistic prospects of an Obama presidency.

“I think hip-hop artists will have no choice but to talk about different things and more positive things, and try to bring a brighter side to that because, even before Barack, I think people had been tired of hearing the same thing,” he said.

 

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