Your Black Sports: Tiger Woods Loses Endorsement Deal
DETROIT (AP) — General Motors Corp. said Monday it is ending its nine-year endorsement deal with golf superstar Tiger Woods as the automaker continues to cut expenses and hoard cash while trying to survive the worst sales downturn in a quarter-century.
The cash-strapped company said in a statement that it is looking to reduce costs, and that the world’s No. 1 golfer also wants more personal time as he expects his second child.
Woods has endorsed GM products around the world and mainly has been seen in Buick commercials as the company tried to give the nameplate a more youthful image. He has carried the Buick brand on his golf bag since 2000, and his most recent promotion was to caddie for a contest winner for nine holes at Torrey Pines, where Woods won the U.S. Open this summer for his 14th career major.
The endorsement deal, believed to be worth at least $7 million a year, was to end in 2009 [...]
Leave a Reply Cancel reply
- Professor Claims Racial Discrimination Led to His Being Fired p.ost.im/p/dVgSKjYOUR BLACK WORLD 2 minutes ago